Google Website Optimizer Essential Training
Flash Video | MOV / AVC, ~754 kb/s | 960x540 | Duration: 3 hours 37 mins | English: AAC, 160 kb/s (2 ch) | 702 MB
Genre: SEO, Web Design, Development / Programming
Flash Video | MOV / AVC, ~754 kb/s | 960x540 | Duration: 3 hours 37 mins | English: AAC, 160 kb/s (2 ch) | 702 MB
Genre: SEO, Web Design, Development / Programming
In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer,
Google's free tool for conversion optimization. Conversion
optimization, or landing page testing, is the process of experimenting
with content and design alternatives, displaying them to visitors, and
comparing the results, with the goal of improving site performance in
regard to marketing, sales, or other conversion metrics. The course
covers theory and best practices, as well as a real-world implementation
of A/B and multivariate testing.
Practical techniques for identifying areas for improvement, estimating
sample size, choosing an experiment type, designing, launching, and
validating an experiment, and analyzing Website Optimizer reports are included.
