One little-known tool I like to use when finding out how popular a niche really is can be found at Stats.Grok.se. This
resource shows you how many views each Wikipedia article gets per day.
This is useful because the majority of visits to any Wikipedia page are
sent by search engines. And, since Wikipedia usually ranks in the top
1-3 results (usually number 1, let’s be honest) for Head and Body terms,
you can get an idea of how many searches are being made each day.
Here is the daily view count for a term I’m targeting with this website, “viral marketing”:
You can even check how view counts changed over time, and view stats
for literally any page on the website. This has been useful to me on a
number of occasions.