Creating an Effective Content Strategy for Your Website

Creating an Effective Content Strategy for Your Website

Flash Video | MOV / AVC, ~103 kb/s | 960x540 | Duration: 1 hour 54 mins | English: AAC, 96 kb/s (1 ch) | 183 MB

Genre: Web Design, Development / Programming

Discover what it takes to be a content strategist: what they do, how do
they do it, and why content strategy is so increasingly valued on the
web (and a hot job category). Author Janine Warner shows you how to
analyze, prioritize, and think strategically about content in many
formats (text, images, videos, animations, and infographics) across many
channels. In this course, Janine walks you through a series of
decisions to transform an outdated, content-heavy website into a
multifaceted, multimedia showcase that includes a blog, email
newsletter, and social media profiles. Along the way, explore key
content strategy documents and tools, including how to create a content
inventory, gap analysis, and content matrix. The course also explains
how content strategy often overlaps with information architecture, and
how constantly testing your theories is the key to long-term success.





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