Communicate with your customers and reap the rewardsof a successful corporate blog
Blogs boast easy maintenance and encourage straight–forward conversations between a business, its employees, and its customers. This handy, pla
in–English guide shows you how an effective corporate blog can open productive lines of communication with current and prospective customers.
* Blogging vs. Web site — understand the capabilities and benefits of using a corporate blog as a communication tool
* Writing with a purpose — give your company a voice and speak to a variety of audiences
* Avoid a blog fog — clearly identify marketing goals, define your objectives, and build authority in your field
* When "free" isn′t — decipher the advantages and disadvantages of hosted and self–hosted solutions
* Keep your stuff safe — protect your content, secure your blog from hackers, and develop backup strategies
* Get engaged — publish a sitemap, use keywords correctly, and understand how search engines find your content
* The real measure of success — use analytics to observe trends, measure leads, and improve your promotional strategy
Open the book and find:
* How to legally protect yourcompany and employees
* Ways to transform your business through blogging
* Tips for establishing corporate identity on your blog
* How to ensure your employees understand your blogging policies
* Advice for dealing with poorblogging performance
* Hosting options for audio and video
* Ways to promote your blog and increase your audience
Learn to:
* Leverage the many benefits of corporate blogging
* Use SEO to attract readers andpotential customers
* Understand analytics, ROImeasurement, and legal issues
* Apply proven best practices, tips, and tricks to maximize your impact
Blogs boast easy maintenance and encourage straight–forward conversations between a business, its employees, and its customers. This handy, pla
* Blogging vs. Web site — understand the capabilities and benefits of using a corporate blog as a communication tool
* Writing with a purpose — give your company a voice and speak to a variety of audiences
* Avoid a blog fog — clearly identify marketing goals, define your objectives, and build authority in your field
* When "free" isn′t — decipher the advantages and disadvantages of hosted and self–hosted solutions
* Keep your stuff safe — protect your content, secure your blog from hackers, and develop backup strategies
* Get engaged — publish a sitemap, use keywords correctly, and understand how search engines find your content
* The real measure of success — use analytics to observe trends, measure leads, and improve your promotional strategy
Open the book and find:
* How to legally protect yourcompany and employees
* Ways to transform your business through blogging
* Tips for establishing corporate identity on your blog
* How to ensure your employees understand your blogging policies
* Advice for dealing with poorblogging performance
* Hosting options for audio and video
* Ways to promote your blog and increase your audience
Learn to:
* Leverage the many benefits of corporate blogging
* Use SEO to attract readers andpotential customers
* Understand analytics, ROImeasurement, and legal issues
* Apply proven best practices, tips, and tricks to maximize your impact
