For some of people not working using a search engine optimization company, market and keyword research is a simple technique of either choosing search phrases with the highest traffic counts or listing a list of terms assumed to be relevant to the associated website. An example of the first method would be for a website that sells snowboarding holiday packages to select a keyword like 'snowboarding'.
Granted, with regards to traffic volume 'snowboard' is definitely a popular search phrase within the category. Going using a broad keyword, however, presents a couple of different issues:
* The term can be so generic that this competition for your keyword ranks near the top of the the category. For even the most seasoned seo firm the optimization process, a minumum of one with any about success, would take years of work as well as an enormous budget.
* Even if, against all odds, a successful search engine marketing campaign managed to get a high ranking with all the search engines for that term, the resulting traffic would be so untargeted that a majority of visitors that clicked right through to the site would depart quickly given that they were looking for something more important related to 'snowboarding'.
* Search engine users have become savvier and are now employing more detailed keyphrases (aka keyphrases) to find what they are seeking. It's very likely the people this site would love to target will be using a keyphrase like 'snowboarding holiday packages Aspen' and skipping the generic term 'snowboarding' altogether.
The procedure for making assumptions and/or guessing on the best keywords has its own pitfalls at the same time. Using the previous example, a list of keywords and keyphrases formed around 'snowboarding holiday packages' could actually contain terms that is optimized successfully. The issue is that, without analysis, collection of the terms which will provide the greatest returns can be based totally on guesswork.
For example, the assumed list could contain among its entries 'snowboarding travel packages Aspen' and 'snowboarding holiday packages Big Sky Montana'. While Aspen is definitely an internationally known destination, Big Sky might prove being the better location to optimize for because they get traffic but there is less competition. Without keyphrase research the best keyphrase with the two would remain unknown to your theoretical company. Instead of guessing, niche research done by an SEO company would define the solution to this issue, rank the other keyphrases by opportunity, and add a number of other cost effective keyphrases too. This analysis is dependant on:
* Keyword and keyphrase relevance ' Any terms that happen to be going to be optimized must hold relevance at your website for the keyword phrases. In this case, an individual searching 'snowboard vacation holidays' should immediately see that the page they have got landed on is about 'snowboard vacation holidays'.
* Potential visitor traffic ' Optimizing for non-existent traffic is basically a fool's errand. Getting to the top of a search engine results page with a term that doesn't have any searches might be fun to look up on occasion but will do nothing regarding getting visitors to the site.
* The level of competition for each key word ' At the opposite end in the traffic spectrum lies high traffic/highly competitive search terms. These should normally be avoided as well in favor of terms that carry less competition but that may still deliver targeted customers.
Keyword principals are unfortunately one of essentially the most neglected aspects of search engine marketing tactics when web owners go it alone. The fact is, having the research produced by an experienced SEO company provides a massive return on your investment by providing faster and more affordable results while delivering site visitors which is much more likely to turn into customers that buy items and/or services
Simple Technique for Choosing Keyword Marketing
