I recently co-authored a 3-part series on keyword strategy for Search Engine News. The last article covered keyword placement, and one of the places (though far down on the list) we recommended putting your keywords was in your image alt text. Most might scoff at the idea of keywords in image alt text effecting a page's search engine rank, but I can tell you definitively that I have seen pages which had almost no content rank highly for fairly competitive keywords based entirely on image alt text keywords. Stuff enough of them in there, and you're going to rank. One drawback to placing keywords in image alt text is that those keywords are visible to anyone who places their mouse over the image (actually, this is the case with IE, but not with Firefox, which shows the text in the title attribute). This isn't a big deal if you're just using a short descriptive phrase (the way alt text is intended to be used), but if you're packing that thing full of keywords, then it's going to look pretty weird. Shouldn't there be some easy way to hide image alt text from mouseovers? Actually, there is. All you need to do is add a blank title attribute to the image tag. It's as simple as that. For example, let's take the following cute public domain image approximation of the Linux penguin and stuff it with keywords related to this article: <img src="http://www.esoos.com/images/linux.png" alt="hide keywords in image alt text, etc..., etc..." style="float: left; padding-right: 4px;" height="128" width="107"> I could actually stuff a lot more keywords in here, but I don't actually want to engage in spam. Rather, I'm just showing you what can be done so you're aware of what to look out for, and conscious of the lines you can and cannot cross. Notice that if you mouse over the image in Internet Explorer, you can see the image alt text in a tooltip pop-up. Contrast that with the following image: <img src="http://www.esoos.com/images/linux.png" title="" alt="hide keywords in image alt text, etc..., etc..." style="float: left; padding-right: 4px;" height="128" width="107"> Alt tag with keywords is still there, but I've added the title="" attribute. This effectively suppresses the tooltip popup. Just be sure not to leave any space between the quotes, or you'll get a tiny little pop-up. Now that we've established that you can pack your alt text with keywords and keep it hidden from your users, the questions is: should you? And the answer would be: no, you really shouldn't. Granted it does work, but you're asking for trouble. Search engines catch you doing something like this and chances are good it's going to hurt your site. Most likely the search engines will never catch you on their own, but you can be sure that one of your competitors will be more than happy to file a spam report on you once you start to outrank them. Besides, it's really too easy to simply work your keywords into some visible text on your page, which is just as effective (actually more so), and you don't need to keep yourself up at night worrying if someone's going to turn you in. If you want some great advice on how to work your keywords into your site in a natural way, I recommend you either subscribe to Search Engine News or pick up Jill Whalen's Nitty-Gritty Guide to Writing for Search Engines. A bit of descriptive text in your image alt text is a good thing. But going overboard with keyword stuffing is risky. Still, now that you know how it works, you'll be able to spot it when you see it.Hiding Image Alt Text
Hiding Image Alt Text
Template Embeded Code for rutube.ru
here the template code for embeding video to your post from rutube.ru
<OBJECT width="470" height="353"><PARAM name="movie" value="http://video.rutube.ru/{param}"></PARAM><PARAM name="wmode" value="window"></PARAM><PARAM name="allowFullScreen" value="true"></PARAM><EMBED src="http://video.rutube.ru/{param}" type="application/x-shockwave-flash" wmode="window" width="470" height="353" allowFullScreen="true" ></EMBED></OBJECT>
and the example for it
How to Determine a Valuable Backlink Opportunity
How to Determine a Valuable Backlink Opportunity
How can you determine whether a site you're trying to gain a link from is valuable? Here are some "warning" signs as to what Google may have or eventually deem as a low-quality site.
- Lots of ads. If the site is covered with five blocks of AdSense, Kontera text links, or other advertising chunks, you might want to steer away from them.
- Lack of quality content. If you can get your article approved immediately, chances are this isn't the right article network for your needs. If the article network is approving spun or poorly written content, it will be hard for the algorithm to see your "diamond in the rough." Of course, when a site like Suite101.com, which has one hell of an editorial process, gets dinged, then extreme moderation may not necessarily be a sign of a safe site either (in their case, ads were the more likely issue).
- Lots of content, low traffic. A blog with a Google PageRank of 6 probably looks like a great place to spam a comment. But if that blog doesn't have good authority in terms of traffic and social sharing, then it may be put on the list of sites to be de-valued in the future. PageRank didn't save some of the sites in the Panda update, considering there are several sites with PageRank 7 and above (including a PR 9).
- Lack of moderation. Kind of goes with the above, except in this case I mean blog comments and directories. If you see a ton of spammy links on a page, you don't want yours to go next to it. Unless you consider it a spammy link, and then more power to you to join the rest of them.
Squidoo Lens Creation Helping Your SEO
Squidoo lens creation is very easy, plus it is free. Squidoo gives you a lot of options with modules that can help you create a great page with nice features in very little time. You can bring in Youtube video, display chosen RSS feeds, add links, have a guestbook and more. Additionally, as you build more lenses, you unlock more modules.
For SEO purposes, Squidoo is great because it is a third party site, and one that is pretty well established. The ability to create a lens that will pass some authority to your main site is definitely there, plus you can pick up a lot of referral traffic, especially if your lens becomes popular.
Creating a lens is pretty straightforward. You add content, some pictures, pull in some Youtube videos, add an RSS feed or two and you have a lens. By putting some thought into your lens before building, though, you can increase your return in terms of SEO.
Do some keyword research. I suggest targeting long tail keywords that your main site is not picking up. You don’t want your lens to compete with your site, you want it to compliment your site. When naming your lens, be sure to use your long tail keyword phrase. You also get to choose the URL for your lens, again, use that long tail keyword phrase for this as well.
When creating content, be sure to add pictures in each content module. Without pictures, your lens can look very plain. A great place to get pictures is to search some of the public domain picture sites. When writing, create a lens intro, basically telling everyone what your lens is about. Then create the main content where you go into detail. Try to have at least 400 words or more in your content, and make sure it is meaningful. The better your content, the better your results will be.
Add links in your content using basic html. Don’t add too many links, I like to keep to a maximum of 3 within my content, preferably less. Explore some of the modules available, it is very easy to do. Once you are satisfied, go ahead and publish your lens.
While it is very easy to create a lens, fitting Squidoo marketing into your overall SEO game plan takes a little more planning. There are many ways you can use these lenses for SEO purposes.
One thing we like to do with our Squidoo lens creation is to use it to promote RSS feeds of highly related sites. For example, if you build a red widget page on squidoo, and then pull in the RSS feed from your red widget main site, you will be creating links back to your site. There are many variations on this. If you use a RSS feed aggregator like Xfruits or Feedbite to aggregate your feeds, you can place this one feed in your lens, and it will pull from that RSS feed whenever any of the sites in that aggregated feed is updated. Another way to use the RSS feed on a Squidoo page is to pull an RSS feed from a social bookmarking site you use, say your Delicious account.
If you then go and promote your lens through link building, the lens will gain authority, you will hopefully get referral traffic, and the links from that lens to your main site will increase in value.
There are numerous other ways we use Squidoo in our SEO campaigns, and we will explore some of those in a future post.
Adding Yamli (Empowering Arabic Web User) to Your Blog
Using Yamli's Smart Arabic Keyboard is very easy. Simply spell out each Arabic word the way you would pronounce it, and Yamli will convert it to the corresponding Arabic word in real-time.
Our goal is to enable you to type Arabic seamlessly. To achieve this, we designed Yamli to be:
Flexible: to accept many ad-hoc input spellings for the same output word.
Accurate: to allow the user to type quickly without the need for constant corrections.
Adaptive: to learn from the input patterns and dialects of the users.
Today, Yamli is the most accurate transliteration-based Arabic typing method on the web.
Use our Smart Arabic Keyboard to type long Arabic text, such as documents or emails. Or use it in Yamli Arabic Search.
What if your users could type Arabic on your website the same way
they do on Yamli? Use Yamli's API to attract new users and provide your existing ones with Yamli's Smart Arabic Keyboard!
* It's free!
* No signup required
* Works with your existing website
* Easy to setup
* Customizable
<code><!-- YAMLI CODE START -->
<script type="text/javascript" src="http://api.yamli.com/js/yamli_api.js"></script>
<script type="text/javascript">
if (typeof(Yamli) == "object" && Yamli.init( { uiLanguage: "en" , startMode: "onOrUserDefault" } ))
{
Yamli.yamlify( "", { settingsPlacement: "bottomLeft" } );
}
</script>
<!-- YAMLI CODE END -->
</code>
if you want to more customize it go to this link
Using Twitter to Optimize SEO (SERP)
Do you have the right grip and a profile name?
Do you have the right handle and profile name
This is probably the two most important part of setting your Twitter account is search engine friendly. Handle, such as username @ yourbrand, forming a static url in twitter.com / yourbrand that search engines can index the information in the future so that your feed can be accessed and linked quickly and easily. Likewise, your profile name, the name that appears next to your address in the profile, further establish your brand. Ideally, both these names will target keywords related to your interests.
Do you write a proper profile?
Have you written the right kind of profile
Second, you must take the most important keywords and incorporate them into your profile. Just like the text on the web, your profile can be seen by search engines, so it makes sense to apply the same SEO tactics in this text as you would for any other blog post. Make sure you use all one hundred and sixty characters in your profile, and follow the regular keywords of the content.
Do you Tweet for SEO?
Do you Tweet for SEO
Just because you only get one hundred forty characters for each game does not mean you can not include some keywords to attract attention pencari.Apakah machine you've Googled something and discover that one of the first link you designate someone to Tweet? That will tell you that Tweets do get a quest, so you should include keywords, especially in the first few words of your game to get the maximum attention from the search.
Do you use a link?
Do you use links
There has been much discussion about Twitter 'nofollow' and, but that should not prevent you from trying to get traffic and search engine recognition of your links. Since Twitter is so popular right now, there are many other third party sites that aggregate Tweets for certain niche, and these sites may determine them to follow 'or' nofollow 'policy. Better to rely on your link is spreading rather than give up on connecting. Furthermore, the more popular you are on Twitter, the better the traffic your link will be. Therefore, you should use a url shortening service that allows you to track statistics on the link. I recommend BitLy, which uses search engine friendly 301 Redirects, allowing search engines to index the url destination.
