Why You Need High Value Back Links?More back links means higher rankings. It is pretty simple like that!Each link you have acts as a sort of “vote” that will help boost your site in rankings. The more popular thesite the more respect your site gets.A site that has a lot of inbound links is assumed to have good content and is popular with everyone else andthis will in turn boost the site.It’s actually impossible to accurately determine the value of any single link and there’s lots of debate aboutthis subject. The value of any given back link is dependent on many different variables and no one, apartfrom a few engineers at Google, knows exactly how link value is determined.Here are some factors we can be pretty certain about:Page Rank Links coming from authority sites with high Page Rank are more valuable than links from small and obscuresites. How the authority of the website is determined, is an entire subject of its own. You can assume that themore traffic a website is getting, the more people are participating on that website and the higher the GooglePR of that website is, the more valuable a link from it will be.Obviously, a link coming from the front page of a huge news-site with millions of visitors is going to meanmore in terms of SEO than a link coming from your cousin’s blog, which gets two views a week.Anchor-textThe anchor text of your links is what determines which keywords you will rank for. For those who don’tknow, the anchor text is the text you click on, to follow a link.When building backlinks make sure that you try to diversify the anchor text so that it doesn’t look spammyand automated. Try different terms out and this will work to your benefit, sometimes I actually use my nameand other time just different key words I want to target.General GuidelineThe general guideline for link-building is actually quite simple: You want the backlinks to look natural andnot spam-like or fake. Actually read people’s posts and then comment something productive otherwise youwill probably be rejected and not even get a link.