Lee Jordan, "Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO"
Pac kt Publi shing | English | 2008-05-06 | ISBN: 184719317X | 355 pages | PDF | 26.1 mb
Pac kt Publi shing | English | 2008-05-06 | ISBN: 184719317X | 355 pages | PDF | 26.1 mb
Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs.
It
allows users to easily create dynamic blogs with great content and many
outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users.
If
you want to create powerful, fully-featured blogs in no time, this book
is for you. This book will focus on transforming a typical blog into
something fresh and professional that stands out from the crowd. It
starts with an introduction to an example blog, discussing what it is
lacking, and then adding all the features of Blogger to make it
successful. This book will tell you how to transform a slow-paced
typical business blog into an attractive and interactive profit-making
blog with measurable results. It has a very user-friendly approach and
shares tips, tricks, and resources to continue to grow your blog.
What you will learn from this book?
The
book aims to be a "complete" guide to working with Blogger. The focus
is on more advanced, professional uses. You will learn everything you
need to know to extend your blog and grow beyond the basics of using
Blogger. This book will cover the following:
- Customizing and creating templates to make your blog attractive
- Adding social bookmarks to your blog to promote your site
- Joining the blogosphere to drive traffic to your site
- Customizing your blog by using widgets effectively
- Customizing your blog's RSS and Atom feed, so that the Blogger feeds are available to the users
- Managing ads and adding e-commerce features
- Monitoring viewers and ads using Google Analytics
- Managing and optimizing your blog for search engines
- Integrating your website with your blog
Approach
Written
in a clear, easy-to-read style, the book takes you through the
essential tasks required to create a feature-rich blog as quickly as
possible. From initial setup to customizing modules, each task is
explained in a clear, practical way using an example blog developed
through the book. You'll also learn how to market and measure the success of your blog using Google web applications and other popular tools.
This
book deals with using the current Blogger and third-party tools to
optimize and create widgets for your blog. You'll transform your blog
using existing tools then take it further with more challenging
approaches to customizing your blog. All the steps involved in each
example are listed under the section called "Time for action".
Similarly, the results of that action are listed under the section
called "What just happened". This structure adds to the clear, simple,
and focused approach of the book.
Who this book is written for?
The
book is aimed at current users of the Blogger platform who want to get
the most out of Blogger and people who use a different blogging platform
and are planning on switching to Blogger. Blog owners who promote their
own services, expertise, and products, and want to increase their
blog's success by pushing the limits of what Blogger can do will get the most out of this book.
The
book doesn't require any specific knowledge of Blogger or the related
technologies: RSS, CSS, HTML, and XML. Everything you need to know to
grow beyond the basics is covered in this book. The companion website to
this book (bloggerbeefedup.*****.com) includes free resource images and content.
