Search Engine Optimization Essentials: Backlinks
Backlinking is one of the tools used when optimizing your web site for search engines. For those who are not familiar with this tool, an example of a backlink will be when you visit a web site and you click on a certain word or phrase that leads you to a web site. A backlink is an essential component of search engine optimization because including it in your web site will increase the site’s chance of gaining a higher ranking in the major search engines.
A major search engine like Google likes backlinks in web sites, especially if it’s put inside content. Web site content that has links to other web sites and other online content will usually have a higher ranking with Google because the algorithms of Google’s spiders will think that this kind of content is important.When you using backlinks, you should remember to use words or phrases that are relevant to the web site that you will link to. Google will have an easier time recognizing relevant words and hrpases that link to relevant sites.
You can further improve your search engine optimization with backlinks that have a high Google ranking when your web site itself has interesting content. One of Google’s “products” is the Google Toolbar. The toolbar is quite handy and is packed with many features but one feature that is quite valuable is the page ranking feature of the toolbar. The ranking system will appear for each web site based on Google’s on statistics. This toolbar feature will be a great help in your SEO strategies.
One example of the usefulness of Google Toolbar is when you visit web sites. The pagerank feature will allow you to determine which content is getting a high rank from Google. The pagerank gets a number up to ten, and the closer a piece of content is to ten, the better is the content for linking. The pageranking will allow you to choose the content that Google sees as valuable and from there decide on which ones to use to backlink to in your web site. The Google Toolbar will even make it easier to find relevant content for your web site because of a handy feature where Google will automatically look for “similar pages”, which will bring you to pages with a similar pagerank.
Backlinking is a search engine optimization strategy that will help you in increasing the ranking of your web site in search engines. But you also have to remember to use backlinking with well thought out moves. By using the tips that have just been given, you will be able to harness the power of search engines like Google to your advantage. Always remember to backlink with a strategy in mind. Make sure that there is a certain focus in your backlinks by making sure that only relevant content is used for backlinking. This is an important tip because you wouldn’t want Google to think that your web site is just using links without rhyme or reason. That’s the fastest way for search engines to think that your site is just one of those junk sites that litter the internet.
Vic Carrara
