How do people find your blog? How do they
navigate around it? Which posts are hot, and which are not? That's
interesting to know, and that's why you could start using Google
Analytics, as I do.
Google Analytics is a
free tool, that gives you important and useful feedback on visitor
behavior on your blog. The only thing you have to do is add some
html/javascript code to your blog template, and set up your Google
Analytics account, wait a few days, and watch the data roll in.
Start by setting up an account at Google Analytics.
As a Blogger user you already have a Google account, and you use the
same username and password to set up your Analytics account.
These steps are easy to follow, and will be done in just a few minutes.
Without any further setting-up, this easy setup will provide you already with interesting data. Let me show you some.
This picture shows part of the Google Analytics Desktop.
Top
left you see a graph that show the number of visitors to your blog, the
number of page-views, and as a result the average number of page-views
per visitor.
Top-right you can see that more than 40% of my visitor
are regular ones. Bottom-right you can see where visitors come from. A
lot of them seem to find my blog by means of google, but as you can see
about 10% comes from Annie's Blogger University and from Ramani at Hackosphere. And bottom-left you can see where my visitors come from. All over the world, but mostly Europe, Asia and the US of A.
Now let's take a better look at sources and keywords on how people find my blog.
As
you can see, google is by far the most important source for leading
people to my blog. Ramani is a very good source to my blog: you can see
that 227 visitors found Beautiful Beta through Hackosphere. And that
number has gone up with 2% since the last period. The top 5 keywords
that are used by people point out that most of them are looking for
templates. This makes me realize that my blog's home page has no visible
link to a templates page. You really have to scroll down to the labels
widget, click 'templates', and then you can view 3 posts that have links
to templates. So that is obviously a point to improve.
What D1 and D2 mean will be dealt with later.
Now let's take a look into the popularity of my content:
As
you can see my home page receives the most hits, which is to be
expected. Most popular posts are the Widget Installation and Downloads
page and the new Blogger Beta Template page. So it would be a good idea
to link to these posts from my sidebar. The information behind these
simple screens is vast. Did you know that over 30% from the people who
visited my downloadspage come from USA and Canada?
In a next tutorial I will tell more about defining Destination pages, setting up Conversion Funnels, and measuring Goals.
navigate around it? Which posts are hot, and which are not? That's
interesting to know, and that's why you could start using Google
Analytics, as I do.
Google Analytics is a
free tool, that gives you important and useful feedback on visitor
behavior on your blog. The only thing you have to do is add some
html/javascript code to your blog template, and set up your Google
Analytics account, wait a few days, and watch the data roll in.
Start by setting up an account at Google Analytics.
As a Blogger user you already have a Google account, and you use the
same username and password to set up your Analytics account.
These steps are easy to follow, and will be done in just a few minutes.
Without any further setting-up, this easy setup will provide you already with interesting data. Let me show you some.
This picture shows part of the Google Analytics Desktop.
Top
left you see a graph that show the number of visitors to your blog, the
number of page-views, and as a result the average number of page-views
per visitor.
Top-right you can see that more than 40% of my visitor
are regular ones. Bottom-right you can see where visitors come from. A
lot of them seem to find my blog by means of google, but as you can see
about 10% comes from Annie's Blogger University and from Ramani at Hackosphere. And bottom-left you can see where my visitors come from. All over the world, but mostly Europe, Asia and the US of A.
Now let's take a better look at sources and keywords on how people find my blog.
As
you can see, google is by far the most important source for leading
people to my blog. Ramani is a very good source to my blog: you can see
that 227 visitors found Beautiful Beta through Hackosphere. And that
number has gone up with 2% since the last period. The top 5 keywords
that are used by people point out that most of them are looking for
templates. This makes me realize that my blog's home page has no visible
link to a templates page. You really have to scroll down to the labels
widget, click 'templates', and then you can view 3 posts that have links
to templates. So that is obviously a point to improve.
What D1 and D2 mean will be dealt with later.
Now let's take a look into the popularity of my content:
As
you can see my home page receives the most hits, which is to be
expected. Most popular posts are the Widget Installation and Downloads
page and the new Blogger Beta Template page. So it would be a good idea
to link to these posts from my sidebar. The information behind these
simple screens is vast. Did you know that over 30% from the people who
visited my downloadspage come from USA and Canada?
In a next tutorial I will tell more about defining Destination pages, setting up Conversion Funnels, and measuring Goals.
