Niche & Keyword Research
In this step I am going to talk about all things keyword and niche research.
You will learn how to find the right keywords and products to promote. The keywords that I choose in this step are the keywords that are going to be used to optimize your blogs for.
This part of the process should not take that long, and I feel that people tend to let themselves become bogged down when they are looking for niches and keywords to target as well. This type of mindset is something that I want you to get out of, and as you will see in this step I approach keyword and niche research quite simply. Its time to talk about market research, how I conduct market research and how I evaluate niches to see if they are going to make me money.
There are a couple of resources online that I like to use to brainstorm niches to work in.
1)EzineArticles
You can find lots of ideas to start with, to take to the evaluation step that you will see later on this step.
Drill down on the categories and you will find many sub categories. You can then take a look at articles that are published. You will be surprised at the amount of niches and ideas you can get from doing this.
2)Flippa.com
I love flippa.com as you can see what sites are selling, and you can get great ideas from this site. There is no need to try and reinvent the wheel.
I have found many sites that I just copied the idea, and made it very very profitable.
3)Keyword research pro
keyword research pro allows you conduct searches based on products & also hot trends as well.
If you get stuck brainstorming ideas and niches, this tool is a great time saver and will help you find more niches then you will be able to work in as well.
Once you have brainstormed you should have up to 5 keywords in your list to run through keyword research pro.
Here is the breakdown of what you need to do in keyword research pro.
* Generate more keywords for each of your seed keywords.
* Take the top 5 keywords in each list and then analyse them for adwords data.
* Then take the results and put them into the filter tab in keyword research pro.
* You will need do to this for each of your keywords you have chosen to research further.
I will use the adwords data to help me make to figure out if a niche is worth pursuing.
The basic rule of thumb that I follow is this...
The more money advertisers are spending on adwords, then the higher chance that niche is profitable and will make you money. Keyword research pro is a great tool to quickly help you evaluate whether a niche is worth your time or not.
So once you have decided what keywords to go after by looking at the adwords data. Then you need to head to google and take a look at competition for the highest volume traffic keywords that you have in your filter tab in keyword research pro.
When you head to google you want to search with “ “ surrounding your keywords. This will give you the exact match competition for that keyword. If you get results under 1 milltion pages for the exact match, that is a good thing. The way I build links and promote these blogs means that I can target quite high competition keywords. I would suggest that you try and find your main keywords with competition under 1 million competing pages to start with, and then work your way up from there.
Once you have gone through this process you will have a good idea of what your main keyword will be for your first blog. When you decide what your main keyword your blog will target, it is then time to find a product to promote as well.
It is time to find a product that relates to your main keyword. I find products in the following ways.
* Search google using the main keyword, and see what merchants are coming up. If there are merchants see if they have an affiliate program.
* Search google using other keywords that you generate from your main keyword. You want to find other affiliates promoting the merchants you have found in during your last search. What you want to see if the same merchants being promoted by affiliates.
* Search through adwords results and find affiliates that are promoting merchants this way.
* If you can't find any merchants by doing the above steps, then you can head to clickbank, commission junction and search for merchants through there to work with.
You want to merchants that have professional looking sites and that you think will convert when you send users to their sites.
* Sign up to the affiliate program you have chosen, and add all details to the blog management spreadsheet ( this is talked about in later steps )
* Use keyword research pro and generate more product specific keywords based on the product name you are promoting.
* Once you have done that, you need to add those keywords to your blog management spreadsheet as well.
At the end of this process you will have a main keyword, and also product specific keywords that you are going to rank your blog for.
Tools Used In This step...
1.Keyword Research Pro - Cheap, Fast & reliable keyword research software.
To View This Guide in FREE Video format - MyBloggingBlueprint.com
